OUR DESIGN

We produce series of design collections in every six months to keep up with the changes in customer’s taste and demand. Thus, it enables Ara Borgstena to offer our customers with large design varieties, creative and innovative fabrics to meet the diverse trend of automotive market worldwide.

Our design emphasized on the harmony between punctuality and beauty thus a careful thought and plan of designs and interior concept is required as to give added value to the personality of customer’s respectable products. Our designs reflect the unique preference and variety of taste of European and Asian market.

The designs produced have a high aesthetic value without losing its focus in societal trends such as values, lifestyles, culture, etc.

RESEARCHES

The trend in automotive industry changes every year as well as automotive textile. In order to be competitive in the market, Ara Borgstena research team will continuously conduct a study on the technology, material and method of improving the current products.

The research programmed conducted every year and we also encourage our customers to joint the activities as to further understanding their design needs and preferences.